Broadcasts
Run compliant WhatsApp campaigns: pick an approved template, target an opted-in audience, schedule, and track delivery, reads, and clicks.
How to send a WhatsApp campaign
- Pick an approved template — campaigns to people outside an open conversation window must use a message template Meta has reviewed and approved.
- Choose an opted-in audience — segment by tags, attributes, or imported lists, restricted to contacts who agreed to hear from you.
- Preview the cost — see Meta’s estimated charge and the flat 10% platform fee before you commit wallet balance.
- Schedule or send — run it now or queue it for later.
- Track the result — delivery, reads, and clicks per campaign, so the next send is better targeted.
Is bulk WhatsApp messaging allowed?
Yes — within the rules the official platform enforces, and those rules are not optional. Campaign recipients must have opted in, and the message must use a Meta-approved template. That is the difference between a WhatsApp marketing campaign and a spam blast.
It also protects you. Recipients marking messages as unwanted drags down your number’s quality rating, and a poor rating reduces the messaging limits Meta grants you. Sending to a clean, opted-in list is how you keep that capacity.
FAQ
- Can I send bulk WhatsApp messages to my customer list?
- You can send to contacts who opted in to hear from you, using a message template Meta has approved. Buying or scraping a list and blasting it is not permitted and will damage your number’s quality rating.
- Why does WhatsApp need to approve my message template?
- Any message sent outside an open conversation window uses a template, and Meta reviews templates before they can be sent. Approval is a Meta process, not a dialogplus.ai one.
- What does a broadcast cost?
- Each billable message is charged at Meta’s rate for the recipient’s country and category, plus the flat 10% platform fee. The campaign preview estimates both before you send.
- Can I see who opened or clicked?
- Campaign reporting covers delivery, reads, and clicks so you can compare sends and refine targeting.
- What happens if recipients block or report my messages?
- Negative signals lower your number’s quality rating, and a lower rating reduces the messaging limits Meta allows. Keeping lists opted-in and relevant is the way to protect throughput.