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Plans & pricing

Choose Free, Starter (₹999), Pro (₹1,999), or Growth (₹3,999) for self-serve billing every 30 days. Pro includes 6,000 chatbot conversations, four users, one WhatsApp number, and 10 GB storage; platform AI starts on Growth. Annual Business pricing is sales-assisted.

Which plan should you pick?

  • Free — trying WhatsApp automation for the first time. 500 chatbot conversations/month for six months, 1 user, 1 number, 512 MB storage, no credit card. No platform AI.
  • Starter (₹999) — a small team past the trial that needs steady automation and campaign capacity.
  • Pro (₹1,999) — 6,000 chatbot conversations, 4 users, 1 WhatsApp number, 10 GB storage. The right pick when volume is the constraint but you do not need AI yet.
  • Growth (₹3,999) — the first plan with platform AI. Choose it when you want the AI agent answering customers from your own knowledge base.
  • Business (₹14,999/month) — larger teams and higher volume. Annual Business pricing is sales-assisted.

Plan fees and message costs are separate

Your plan is a monthly subscription for capacity and features. It does not pre-pay for messages. Billable messages draw from a prepaid wallet at Meta’s rate plus a flat 10% platform fee, on every plan including Free.

That separation is deliberate: your plan cost stays fixed and predictable while message spend scales with what you actually send, and both stay independently checkable.

FAQ

Is there a free WhatsApp Business API plan?
Yes. The Free plan includes 500 chatbot conversations per month for the first six months, one user, one WhatsApp number, and 512 MB of storage, with no credit card required. Message charges still draw from the prepaid wallet at Meta’s rate plus the flat 10% platform fee.
Which plan includes the AI agent?
Platform AI starts on Growth (₹3,999). Free, Starter, and Pro do not include it.
What is the difference between Pro and Growth?
Pro (₹1,999) raises capacity — 6,000 chatbot conversations, four users, 10 GB storage — without platform AI. Growth (₹3,999) is the first plan where platform AI is available. Pick Pro for volume, Growth for AI.
How often am I billed?
Self-serve plans (Free through Growth) renew every 30 days. Annual Business pricing is sales-assisted.
Does a paid plan reduce the 10% message fee?
No. The flat 10% platform fee on Meta’s message charge is the same on every plan. Plans change capacity, users, numbers, storage, and feature access — not the message formula.